Ben Paddock

Mock-up for Vibrant's "What's This" page, which explains the purpose of their In-Text units while allowing users to disable or enable them. It needed to be simple and clean, functioning within the Vibrant brand. The main challenge was creating something that is inviting and would make it easy to process information that many people would otherwise gloss over or ignore. It also needed to support the personal needs of large publishers (such as MSNBC, or iVillage), who may want their logo or custom information to be displayed, so a CMS was necessary.