Ben Paddock

Based on the website I had previously designed for Su-Jit, I was tasked with designing a business card that condensed a lot of what that site represented into a neat little piece. I like doing business cards, partly because of the challenge of saying a lot in such a tiny space, so this was a fun job. I ended up with a myriad of versions because the imagery and style originally chosen for the site offered quite a few directions. I ended up going with a moderately reserved front containing all the vital information, and then getting a little funkier on the back with some lagniappe info that says a little more about Su-Jit. The end result was a striking, effective and memorable print piece. "It's AWESOME!!!" It's always exhilarating to hear that.