Ben Paddock

I was given a normal, run of the mill grid, with X's where they met the ability for the particular client. With it, I did what I tend to enjoy doing: create a visually striking piece that invites you to explore its details, though this layout is pretty simple (I can't go sending those business guys for a visual whirl, now can I? This is pushing it as it is). It's clear, from the title at the bottom right, what the slide is about. It's easy to follow the client, and also to reference them in a presentation, because the colors coincide with the simplified colors of the clients' brand. Thus, once the presenter points out a specific item, the viewer can quickly reference back to the appropriate color with ease; memory, after all, is that much stronger with each synapse you allow it to work with. WIth this, they get position, name and as a bonus, color.